The packaging found on the product itself is more important than the one which covers through box. Yes, we are talking about custom printed labels. The label on the product makes people realize that it came from the ‘xyz’ brand otherwise people will mix it up with another brand. Thus it increases the worth of your product. Moreover, it will clearly represent your brand image while helping the promotion of your product with a big logo and bold brand name on the front side of the product. Another really significant aspect is that these custom labels make buyers understand your product in a better way making it easier for them to buy what they want for them.
Categories of Printed Labels
Without custom labels for packaging, products seem to be a faceless thing thus labels are created to display the best picture of your brand and product to the audience. It is specially made for the purpose of sticking onto the product.
Shrink Sleeves
They are actually polymer covers made of plastic that cover the entire surface of the container, widely known as shrink wrap. Through handheld guns or heat tunnels found in the industries, this film gets heat to make it stick around the product. Shrink sleeves are mostly used for beverage bottles requiring refrigeration.
Pressure Sensitive Labels
These stickers and labels feature a face stock sometimes with a topcoat or not along with an adhesive liner. These labels are pasted by hand or a machine.
Reseal:
You must be aware of these as resealable tapes that customers can seal the packaging again to retain the freshness of the food item after usage.
Dry Peel:
These are temporary labels made for the purpose of product showing coupons that customers can later peel off to get discounted deals or to get into the lucky draw scheme. Many business owners use these wholesale product labels for their business.
Diecut Labels
As the name suggests these custom clear labels are cut according to the shape of the containers or even can be molded into a heart star or circle representing some theme. They are cut using a die or a press. Furthermore, they provide an easy and fast way to apply to the product and promote your brand in this fast-paced marketing world.
In-Mold Labels
Injected into the mold these waterproof custom labels come out as plastic packaging containers. The label turns into a container once the packaging gets the shape. Thus, this creates an image that the label is the part of the product container rather than being a separate sticker attached to the product. Some cooking oil metallic boxes in the food industry as well as ceiling detergent follow these types of customized labels for their product.
Thermal & Thermal-Transfer Labels
This is a unique type of stickers and labels printing technique where words or graphics are written using warm heated ribbons ( thermal transfer) and printhead (direct thermal) instead of real ink. Appealing single cutout labels are utilized for adding product serial numbers, shipping, and price tags. Their quality is low and are very vulnerable to heat for their changes to color when exposed to high temperatures.
Wrapping Up The Blog
Custom printed labels feature a wide variety of its kind to cater to every product and style. Thus it is important to know which type of label you want for your product. Secondly, you should design it with quality graphics and creative style to not only present your product but also promote your brand in the best possible way.
