April 28, 2025
The South Korea pet care market is experiencing rapid growth, driven by changing attitudes towards pets, increased pet ownership, urbanization, and the integration of technology. As South Koreans continue to prioritize the well-being of their beloved pets, the industry is expected to expand further, offering a plethora of opportunities for both established and emerging players in the market.

The South Korea pet care market is on an upward trajectory, poised for substantial growth in the coming years. According to a report by Expert Market Research (EMR), this burgeoning industry is projected to experience a remarkable CAGR of 9.4% between 2024 and 2032. Several key factors are driving this surge, including the burgeoning pet ownership, urbanization, a shift towards humanizing pets, and the influx of medical tourists. By 2032, we can expect significant developments in this sector.

Changing Attitudes Towards Pets

South Korea’s pet care industry is multifaceted, encompassing a wide range of products and services, from pet food and grooming to healthcare and accessories. One of the major catalysts behind the industry’s growth has been a profound shift in societal attitudes towards pets. This shift, driven primarily by a younger demographic and an increasingly urbanized population, has transformed pets from mere animals to beloved family members, deserving of top-tier care and services.

The Pet Ownership Surge

The surge in pet ownership, particularly among single households and the elderly seeking companionship, has fueled the demand for premium and specialized pet products. South Koreans are now prioritizing high-quality, organic, and specialized foods for their pets, mirroring the trend of health and wellness consciousness among humans.

The Rise of Pet Services

Furthermore, South Korea has seen a surge in pet-related services such as pet cafes, pet hotels, and even pet spas. These establishments cater not only to the physical needs of pets but also to their social and emotional well-being. This phenomenon underscores the humanization of pets, emphasizing the importance of treating pets with the same care and attention that one would provide to a family member.

Urbanization and Pet Care

The increasing urbanization of South Korea and the rise of modern apartments have also indirectly shaped the pet care market. Smaller living spaces are conducive to smaller pet breeds, which in turn demand specific products tailored to their unique needs, such as specialized nutrition, toys, and grooming services.

Technology in Pet Care

Technological integration into the pet care sector is another noteworthy trend. South Korea’s tech-savvy population has readily adopted pet technology, ranging from pet cameras and smart feeders to pet fitness trackers. This adoption reflects the commitment to ensuring the best care for their pets and underscores South Korea’s position at the confluence of technology and changing societal norms.

The Grooming Segment

The grooming segment of the pet care market has also experienced unprecedented growth. Pet owners’ desire for their pets to look their best and an awareness of the health benefits of regular grooming have led to the proliferation of specialized grooming salons and products.

South Korea Pet Care Market Segmentation

The South Korea pet care market can be segmented based on several factors:

Animal Type:

  • Dogs
  • Cats
  • Birds
  • Others

Product Type:

  • Pet Food
    • Wet Food
    • Dry Food
    • Pet Treat
  • Veterinary Care and Supplies/OTC Medications
  • Grooming Care
    • Shampoos/Conditioners
    • Grooming Wipes
    • Soap
    • Others

Distribution Channels:

  • Hypermarkets and Supermarkets
  • Pet Stores
  • Online
  • Others

Competitive Landscape

The EMR report provides insights into the competitive landscape of the South Korea pet care market. It delves into market shares, plant turnarounds, capacities, investments, mergers, and acquisitions, among other key developments. Several major players dominate this dynamic industry:

  • Mars, Incorporated: A global leader in the pet care industry, Mars, Incorporated has a significant presence in South Korea, offering a wide range of pet products and services.

  • CJ CheilJedang Corp.: CJ CheilJedang Corp. is a prominent player in the South Korea pet care market, known for its commitment to providing high-quality pet food and related products.

  • Sajo Group: Sajo Group is another key player, contributing to the diverse pet care offerings available to South Korean pet owners.

  • Daehan Feed Co., Ltd.: Daehan Feed Co., Ltd. is recognized for its expertise in providing nutrition and food products for pets, catering to the specific dietary needs of various animal types.

  • Daeju Industrial Co., Ltd.: Daeju Industrial Co., Ltd. is a significant contributor to the South Korea pet care market, offering a range of pet products and services.

  • Setory Co., Ltd: Setory Co., Ltd. is an emerging player in the industry, with a focus on meeting the evolving needs of South Korean pet owners.

  • Others

The South Korea pet care market is experiencing rapid growth, driven by changing attitudes towards pets, increased pet ownership, urbanization, and the integration of technology. As South Koreans continue to prioritize the well-being of their beloved pets, the industry is expected to expand further, offering a plethora of opportunities for both established and emerging players in the market. The future of pet care in South Korea looks bright, with pets taking their rightful place as cherished members of the family.

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