Here we explain why you can’t go another day without a corporate blog:
Generate traffic
When designing a blog, it is done in such a way that it has a direct impact on your SEO strategy. This, without a doubt, translates into a positive effect on the positioning of your page in search engines. Generating quality content, and optimizing it following good practices, will ensure that your business is positioned for different keywords.
This only means that a greater number of people, and with varied interests, will come across your blog and, consequently, your offer of products and services. The blog gives you the opportunity not only to talk about topics relevant to your industry, but also to report on the most recent events in your organization. It opens a space for you to share opinions and advice. A space to work on the trust of your users.
Show your experience
One of the main advantages of a corporate blog is that it gives you a space to share your knowledge and experience in a specific field. This, in the long run, translates into a way of gaining the trust of your clients, investors, financial partners and third parties.
In fact, experience has shown us that when a potential client has a series of questions and gets the answers from your blog, almost automatically, the chances of them selecting your brand over any other on the market increase.
Demonstrating your experience in the market is therefore essential, whether you have a B2B or B2C company. This allows you to position yourself as an opinion leader in your sector.
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Educate readers
In addition to demonstrating your professionalism in your field of activity, the corporate blog allows you to feed the knowledge of your audience through informative content. In fact, it becomes a window through which you can show them the true value of the products and services you offer.
This, without a doubt, makes the sales process much easier and faster. Your potential customers have received enough information to make a more informed purchasing decision.
Educating the public is also:
Differentiate yourself from the competition.
Reassure your potential clients.
Increase sales.
What content to publish on a corporate blog?
As we have said, the blog is an important tool in a brand’s content marketing strategy. Its objective is to inform the public and attract new customers. But, for a blog to be successful, it is important to diversify the content and information you publish there.
Here are some ideas for articles that you can publish on your company’s blog:
Guides: they are structured and detailed articles. This type of post requires extensive research on the topic. Here you can add visual elements (images, graphics, videos, etc.) and examples to reinforce understanding of the content.
Lists: refer to the tools and resources available to carry out a specific action. The objective is to highlight its advantages and limitations in the context of its use. You can also reveal the functionality, price, etc.
Tutorials: These are learning guides on generally technical topics. In this type of content, you must explain each step in detail for the user. You can even include screenshots to illustrate what you are explaining.
Comparative articles: used to compare two products or services, such as computer programs, insurance, etc. The principle is to explain the strengths and weaknesses of each offer. In the conclusion you can give a verdict on which solution you recommend choosing.
Myths: This type of blog post aims to clear up any doubts about preconceived ideas about your product, service or sector. This is the perfect space to demonstrate your experience, transparency and help build brand awareness.
6 examples of corporate blogs
Before starting to design a blog, it may be interesting to spend some time reviewing the blogs of different websites. But don’t limit yourself to those of other companies in your sector. Go further, and look for different real-life examples. If you take advantage of what already exists, you will be able to identify new opportunities and you will save a lot of time in the process of creating a corporate blog.
Here are some that we think you might like:
IBM Spain
IBM, a technology company, has been able to implement different content marketing strategies worldwide. In Spain we are fortunate that the brand has dedicated itself to creating a corporate blog, Think Espuma, in which they share the different advances that are being made in terms of technology and useful information for businessmen and entrepreneurs.
Source: Think Spain
In this channel you can get posts ranging from soft skills to data protection in the quantum era. Typically, they share a weekly article that responds to one of the different categories they focus on: data, banking, block chain, ecosystems, innovation, security, etc.
In addition, the brand often works with more than 20 authors who are usually IBM employees and specialized in a certain area of the business.
Maybelline Spain
This brand from the L’Oréal group created a blog in which, beyond sharing tips, tutorials and makeup recommendations, they address topics such as managing anxiety, mental health and stress.
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On the blog they have a section in which they upload testimonies and advice from “brave” people and how they have overcome or have known how to live with mental health issues. They also provide tools and support groups for people in emotional crisis.
Source: Maybelline Spain
Maybelline highlights how a brand can go beyond its products and services to address aspects relevant to its target audience. It’s all about dedicating yourself to getting to know your users, identifying what interests them, what resonates with them, and generating related content.
Simple? No
It’s worth it? Definitely
Panoply
This is a social media marketing company. Their blog has a minimalist, pleasant style that illustrates the brand’s identity well.
Fuente: Panoply
It has topics divided into several categories, such as:
News,
Interviews with professionals,
Inspiration sources,
A help guides.
Much of the information that may be interesting for people dedicated to social media marketing is present on the Panoply blog. To encourage visitors to spend more time on the site, the company has not neglected to include share buttons and calls to action.
Panoply has put together the essential elements to make your corporate blog pleasant and attractive.
Houses of the world
Masons du Monde is a French retail, furniture and decoration company that operates in several European countries.
On its blog, masons du Monde offers tips for Internet users to furnish their home to perfection. These tips mainly concern interior design, such as colors, coatings, lighting, etc.
Fuente: Houses of the World
In addition, the blog shares very good quality images that respect a charming graphic chart. Visual content makes the visitor immediately want to buy the product. This, without a doubt, is the potential of aesthetic photos.
As if that were not enough, the blog posts include links to your ecommerce.
Etsy
Etsy is an American company specialized in e-commerce of crafts. On its blog, the company offers ideas and inspiration to achieve a much more creative life. There you will get advice, testimonials and DIYs, among other things.
Source: Etsy
The blog posts are well presented and accompanied by visual elements. Many comments come from target readers, such as craftsmen.
The Etsy platform is a good example of a corporate blog, as it highlights its sellers in the content, supported by photos. And to attract more visitors, a link embedded in the articles points to your online store.
Lastly, you can see a call to action at the end of each article. Navigation is facilitated by the presence of several categories.
Surliest
Shortlist is a platform that connects companies with marketing, advertising design and web development agencies. Our mission is to choose the service provider that best meets the needs of our clients.
Source: Shortlist
On the blog, you will get, among other things,
Complete guides,
Tips,
E-books,
Interviews and expert articles.
Additionally, we work with four main categories (marketing, creativity and design, agency growth, web and software development) divided into subcategories. In each of them you can get a good number of articles loaded with images and graphics.
To retain our readers, we offer them the opportunity to register to receive exclusive content and marketing tips directly in their email inbox.
Aside from the different categories, the platform also offers you a call to action for future guest posts. Are you interested in publishing an article on our blog? Let’s talk!
Conclusion
From attracting better qualified traffic to building the loyalty of your readers and customers. There are many reasons why your company should create and maintain a corporate blog. But, before you open one and start publishing articles, it is important that you stop and design a strategy to go with it. Strategy that must take into account the objectives of your business and the interests of your target audience.
