Easter Market Overview
Throughout the Easter holiday season, there is a spike in consumer activity and demand in the dynamic and seasonal Easter market. Companies from a range of industries, including confectionery, décor, clothes, clothing accessories, food and beverage, gifts, travel, and events, are represented in the market, including Cadbury (Mondelez International), Lindt & Sprüngli, and Nestlé. Consumers buy Easter-themed chocolates, candy, and snacks. Additionally, they use Easter bunnies, eggs, and other colorful decorations to adorn their houses. For Easter, there’s a big desire for new outfits, hats, and accessories. As families get together for special feasts, there is an increase in demand for ingredients, classic holiday dishes, and festive baked goods. Gift baskets and hampers filled with chocolates, candies, toys, and customized items are popular choices around Easter.
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Easter Market Report Scope and Research Methodology
The global Easter market report published by Maximize Market Research is a comprehensive analysis of the market, based on both primary and secondary research. The qualitative and quantitative data in the report is expected to help decision-makers identify the market segments and variables that are driving growth.
The bottom-up approach was used to estimate the global Easter market size. SWOT analysis provides insights into the strengths, weaknesses, opportunities, and threats of the key players in the Easter industry. The report also includes a PESTLE analysis, which can help investors develop strategies for the Easter industry. Political factors can help investors understand how much a government is expected to influence the Easter market during the forecast period. Economic factors can help investors analyze the economic performance drivers that have an impact on the Easter market. Legal factors can help investors understand the impact of the surrounding environment and the influence of environmental concerns on the Easter market.
Easter Market Segmentation
Children make up the majority of the Easter market category based on consumer age groups. Easter goodies, such as chocolates, candy, and eggs, are mostly given to kids. Children get great pleasure in these classic products, and they anxiously anticipate receiving and indulging in these confections during Easter. Children’s involvement and enjoyment during the Easter holiday are further enhanced by the thrill of an Easter egg hunt, when they seek for hidden eggs and surprises.
Confectionery is the most popular product category in the Easter market when it comes to product categories. Because confectionery items are a significant and traditional aspect of Easter celebrations, they are in great demand during the holiday season.
by Consumer Age Groups
1. Children
2. Adults
by Product Categories
1. Confectionery
2. Decorations
3. Apparel
4. Food and Beverages
5. Gifts and Hampers
by Distribution Channels
1. Brick-and-Mortar Retail
2. E-commerce
3. Others
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Easter Key Players
1. Cadbury (Mondelez International) 2. Lindt & Sprüngli 3. Nestlé 4. Mars, Incorporated 5. Ferrero Group 6. Hershey’s 7. Russell Stover Chocolates 8. Godiva Chocolatier 9. See’s Candies 10. Peeps (Just Born Quality Confections) 11. Kinder (Ferrero Group) 12. Ghirardelli Chocolate Company 13. Milka (Mondelez International) 14. Guylian 15. Patchi 16. Jelly Belly Candy Company 17. Ritter Sport 18. Toblerone (Mondelez International) 19. Lindor (Lindt & Sprüngli) 20. Haribo
Easter Market Regional Insights
The Easter market report includes a detailed analysis of market size, dynamics and market share in regions: North America, Europe, Asia Pacific, South America and Middle East and Africa.
Key Questions answered in the Easter Market Report are:
- What is Easter?
- What is the expected CAGR of the Easter market during the forecast period?
- What is the expected Easter market size by the end of the forecast period?
- What are the Easter market segments?
- Which segment in the Easter market is expected to grow rapidly during the forecast period?
- Which factors are majorly driving the Easter market growth?
- Which factors are restraining the Easter market growth?
- Which are the prominent players in the Easter market?
- Which region dominated the global Easter market in 2022?
- Which regional market is expected to grow at a high rate during the forecast period?
Key Offerings:
- A detailed Market Overview
- Market Share
- Market Size
- Market Forecast by Revenue
- Market Dynamics- Growth drivers, Restraints, Investment Opportunities, and key trends
- Market Segmentation- A detailed analysis of each segment and their segments
- Competitive Landscape – Leading key players and other prominent key players.
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