Ecommerce brands have the unique ability to get an incredible amount of value from email campaigns. But many don’t take advantage of them.
Manners go a long way in ecommerce, and thank you emails are an easy way to show that. They’re also a great opportunity to cross-promote and upsell products.
1. Welcome Emails
Welcome emails set the tone for the entire relationship with your new subscribers. Make sure they are mobile-friendly and contain high-quality images that won’t get blurred out when clicked on. They should also be short and concise, and clearly communicate the purpose of the welcome series. According to Mailchimp, a welcome email series generates 51% more revenue than a single welcome email.
This onboarding email from Ooni starts with a beautiful visual and then quickly gets to the point: telling new subscribers what they can expect from the company (including how often they’ll receive emails) and reminding them of the free shipping offer. The email also includes a link to social media, enticing readers to follow the brand and spread the word.
Another cool thing about this welcome email is that it includes whitelisting instructions at the top of the message. This helps to avoid deliverability issues, and Experian found that instructions at the top of an email were more effective than those in the footer. This is a great way to establish credibility and authority right from the start.
2. Follow-Up Emails
Follow-up emails are the best way to engage with your customers after they’ve made a purchase. They help to nurture your relationship and increase customer loyalty.
The key to a successful follow-up email is ensuring your recipient can remember why you are following up. Use a subject line that jogs their memory and clearly states the reason for your message. It’s also important to keep the tone of your email friendly and casual. Using overly formal language can make your emails appear too impersonal and pushy.
For example, if someone abandons their cart, you can send a re-engagement email to remind them they still need to finish their checkout process. You can even offer a discount to entice them back to your site.
Another great use of follow-up emails is sending them to customers who haven’t made any purchases in a long time. This is an effective way to reach out to inactive prospects and turn them into active buyers again.
3. Product Updates
Whether you’re using email blasts, newsletters, or autoresponders, e-commerce email marketing can be a valuable tool to drive action, develop customer relations, and ensure engagement and retention. In fact, those who leverage the power of email enjoy a significant ROI and are often more successful than their non-email-savvy competitors.
One of the most effective ways to keep users engaged is through product updates. This is the perfect opportunity to show your customers that you’re listening to their feedback and working on improving the features they want most. Plus, it’s a great way to increase customer retention and encourage user advocacy.
You can share product updates via email copy, in-app notifications, or even social media. However, it’s important to tailor your approach to the medium you’re using. For example, the content you write for an email update will differ from that of a blog post or in-app guide. In the case of product announcements, consider letting your users know they can reach out to you for further guidance via feedback forms or even through in-app Tours or Tooltips (see recipe mixing Chameleon and Loom). The latter are particularly effective because they’re contextual and don’t interrupt the user experience.
4. Transactional Emails
Unlike marketing emails that are sent in bulk to a segment of people, transactional emails are one-on-one emails triggered by a specific action or commercial transaction with the company. These emails may include order confirmations, shipping status updates, account alerts (trial expiration, overdue invoice, change of password), and other important information like a user’s login attempt, failed payment attempts, or even their cart abandonment.
When it comes to creating transactional emails, the key is to make sure they are helpful and personal. It’s also a good idea to add branding elements to your transactional emails to help your customers recognize and trust your brand.
Lastly, it’s important to make your transactional emails as easy-to-read and accessible as possible. This means including a plain text format, using standards authentication and markup (SPF, DMARC, DKIM), and adding a recognizable reply-to email address to make it easier for your customer service team to respond. This will improve your deliverability and ensure that your emails are getting to the right people. It will also help your customers feel safe ordering from you again in the future.
5. Reminder Emails
Reminder emails are a great way to remind clients about important information, such as upcoming deadlines or events. They can also be used to follow up on customer service issues or to highlight new content, like a special sale.
To create an effective reminder email, it’s important to clearly define the purpose of the campaign. This can help ensure that your message is aligned with the client’s needs and objectives. For example, if you are following up on an unpaid invoice, your goal may be to prompt a response from the client or get them to pay the bill.
If you are following up on an incomplete order, your objective might be to encourage the customer to complete their purchase before the items are out of stock. Alternatively, you could try to entice them with a discounted offer or free shipping. This type of email is most effective when it is sent to customers who have already demonstrated an interest in your products or services. Using the data from your initial interactions with these customers will allow you to curate a personalized email that speaks to their interests and drives conversions.
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Imagine watching your conversion rates soar as your customers receive personalized emails that cater to their preferences and behaviors. Our dynamic targeting strategies ensure that your messages hit the right mark every time, keeping your audience engaged and eager to click.
But it doesn’t stop there. We know the key to success is consistent communication. That’s why our campaigns are not just a one-time wonder but a long-term strategy. We’ll maintain an ongoing relationship with your customers, nurturing their loyalty to your brand.
And don’t worry about missing out on the metrics – we provide you with detailed insights, so you can measure the impact of every email sent. Track opens, clicks, and conversions, and watch your ROI grow.
Say goodbye to passive marketing techniques and embrace the power of email marketing. Get ready to boost your revenue and build lasting customer relationships. Take the plunge and give your Ecommerce business the competitive edge it deserves.
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Read More: Strategies for Building a High-Quality Mining Industry Email List
